We are thrilled to reveal our first official participant for the 40th annual London Parade – none other than viral content creator, choreographer, and performer Adam Lyons, the creative mastermind behind 2024’s unforgettable global hit, “The Man in Finance.”
Adam’s high-energy, feel-good approach to performance has redefined how storytelling, dance, and digital culture collide. He’s collaborated with global stars and brands, leading viral campaigns for major artists including Lady Gaga, KATSEYE, Altego, Girl On Couch, David Guetta, Billen-ted, and Jordan Firstman.
Adam’s flashmob moment – once a personal dread – became a pop culture landmark, even earning a primetime spotlight on ITV1’s New Year’s Eve special at Wembley Arena. Now, in a full-circle moment, he’s set to bring that same electric energy to the streets of London.
👔 Expect the unexpected: finance meets flashmob, sharp suits meet spontaneous dance breaks, and Liverpool charisma meets a global stage. This is not your typical day in the capital.
Join us at 1 PM on New Year’s Day 2026, as Adam Lyons brings his viral magic to life at the London Parade, alongside over 8,000 performers, marching bands, entertainers, and a street audience of more than half a million.
Don’t miss this iconic premiere at the world’s most spectacular New Year’s Day celebrations!