Sponsorship Opportunities at the London Parade: Partner with a Global Celebration
20th October 2025
Welcome to the London Parade. This is not just another event on the city’s calendar. It is a full-blown, high-octane celebration of culture, performance, and community that captures the attention of millions around the globe every single year. If you are looking to align your brand with a world-class spectacle that embodies creativity, energy, and international spirit, this is your moment.
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SAM RYDER ANNOUNCED FOR LONDON PARADE 2026
15th October 2025
Eurovision star and BRIT-nominated singer Sam Ryder will bring his powerhouse vocals and uplifting energy to the London Parade 2026.
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Step into 2026 with Style: Route, Landmarks and Best Viewing Spots for the London Parade
22nd September 2025
The London Parade is back and bigger than ever for its 40th Anniversary. What started as a bold idea to bring people together has grown into one of the world’s most spectacular street celebrations, and this year promises to be the most thrilling yet.
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PERFORMER UPDATES FOR THE 40TH ANNUAL LONDON PARADE
3rd September 2025
London Parade 2026: New Performers Announced!
The 40th Annual London Parade is turning up the volume with five dynamic groups joining the 2026 line-up! Get ready for bold performances from Georgia’s Apalachee Marching Cats, Oregon’s Glencoe Marching Tide, the electric America’s Clogging All*Stars, debuting British favourites Medina Marching Band from the Isle of Wight, and viral sensation Bad Moms That Dance. From military precision to unstoppable energy, these performers will make this New Year’s celebration one to remember.
📅 1st January 2026
📍 Central London
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